The team behind the flow.
SOLVM was founded out of frustration: too much marketing automation that looks great in a demo but breaks the moment it goes live.
We are not an agency with an engineering side, and not developers who happen to do marketing. SOLVM consists of people who are both: technically sharp enough to build a watertight integration, marketing-driven enough to know why that integration matters in the first place.
That came from frustration. Too many automation projects end with a flow that looks great in the demo but gets stuck in practice the moment two systems turn out to have a different version of "the customer". That is why we test every flow before it goes live — not as an extra step, but as a fixed part of how we work.
We prefer working with marketing teams who know what they want to achieve, but get stuck on the technology in between. We fill that gap: not by selling more tools, but by finally getting the systems that already exist talking to each other.
The same five principles, in every project.
Not a poster on the wall, but a way of working — they guide every integration, flow and decision we make.
Precision
We test every flow before it goes live. Concrete, verifiable, no vague promises.
Craftsmanship
Build, connect, run. Technical vocabulary we use daily, not just show off.
Involvement
We think along with your customer — not from a distance, but inside the flow itself.
Pragmatism
Short sentences, active choices, results first. No ifs, no buts.
Experience
Backed by numbers, cases and flows that are already running — not bare authority.
Small team, broad expertise.
Four people who together cover every part of the flow — from strategy to the last line of integration code.
Joost van der Meer
Founder & Lead EngineerWould rather build an integration that works than a dashboard that looks nice. Sets the technical standard for every project.
Renske Bakker
Marketing Automation EngineerTranslates complex flows into something a marketing team can manage themselves, without anything breaking.
Sanne de Groot
Marketing StrategistMakes sure every flow is also strategically sound — not just technically correct, but effective.
Daan Verhoeven
Integration SpecialistKnows the quirks of every CRM and ESP from the inside — and knows exactly where the pitfalls are.